We’re finally entering into the much ballyhooed era where interactivity and media combine. Karen Woodward, our Los Angeles-based friendly neighborhood entertainment and social media expert, and Monique Elwell, Consumer Web Strategist, Speaker and Author, got together to write about the intersection of social media and entertainment and how we’re finally entering into the era where interactivity and media combine. What follows is the last in a series of posts regarding those changes and sprinkled in some predictions as well.
That’s Me in the TV!
About a year ago, I saw a brief glimpse of the future of film and it was called “Take this Lollipop.” In Take this Lollipop, you provide access to Facebook and it shows you a thriller skit of a serial killer coming after you. Brilliant! While that’s fun and great, what I want is to be able to defend my castle in Game of Thrones or be Eric Northman, Sheriff of Area 5’s current fantasy [swoon].
New Web sites/companies will be spawned where viewers can upload specific photos or short video clips and manipulated until you’re in the film. The concept of the mass market movie theatre will expand as you’ll be getting many more smaller private showings of personalized movies.
We’re not suggesting here that mass movies will go away. Not at all. In fact, with the exception of the fax, every new technological invention (phone, email, texting, etc.) has been additive. Remember when TV became popular people worried that no one would go to the movies. On the contrary, it just made them more popular!
Eenie Meenie Minie Mo!
Which one to choose? Referral engines that are simultaneously powered by friends and algorithms will be used for everything from which products to select at a super market to which films to choose. (Or maybe what food to buy at the market that will go with the movie you just rented?)
I don’t want to have to guess anymore. My husband’s biggest gripe about HBO Go is that it doesn’t tell him which films to watch like Netflix does.
But it won’t just be an impersonal algorithm. Successful media sites will add a layer of social media, you’ll be able to find out what your friends bought or recommended. Facebook Connect has already instituted this. It’s just a question of adaption. Either Facebook Connect or someone else will get this right.
While companies have tried to layer this on –Netflix and GetGlue, for example– the promise hasn’t been realized. The complete solution will include: 1) an automated feed that tells you what your friends recommend (sort of big brotherish, but trust us, people will give permission) 2) a proactive piece that allows friends to share their recommendations 3) popularity rankings from ‘people like me’ 4) algorithms that recommend/rank things based on what you’ve watched/bought and your feedback. This likely means integration with Facebook or whatever the largest social network is at the time.
This could make our lives much easier, or… it could be Big Brother-ish. What do you think?