Monique is available for account planning work, including providing consumer insights and trend analysis on a project basis for corporate or agency clients.
Identify trends and consumer insights across product categories, lifestyle segments and demographics and translate them into strategic and tactical marketing opportunities for your company or clients. Areas of application include: branding, message development, loyalty programs, segmentation, new media/social networking, promotions/guerilla marketing and product development.
Areas of primarily specialty :
- travel, leisure, tourism destinations
(city/region/state, ski/golf resorts, theme parks, etc.) - Generation X
- luxury/Trading Up-Down
- loyalty
- sustainability (green)
- consumer impression of authenticity and foreign influence on brands
- Asian influence on American culture (Anime, Manga, etc.)
- motorcycles
- single parents
Areas of secondary specialty :
- real estate (consumer-focused only)
- Sports/fitness
- blue collar workers
- moms
- gift cards
- beer
- CPG
- all other cohorts (Matures, Gen Y and younger, Millennials, Boomers)
Example Client Questions
- An agency wanted to understand the different psychographics segments in the leisure travel market to help them with positioning and message development.
- An agency wanted to understand the luxury hotel consumer for a new business pitch.
- A tourism company inquired, "With prices of gas increased/increasing ... How are mom's thinking about larger investments? What are current trends around family travel and affordability?"
- A hotel company wanted to understand how to better engender loyalty and an emotional connection with their consumers through their loyalty program.
- A CPG company wanted to target a product to women aged 21-29 and wanted to know how the color pink resonated with that consumer group.
- An entertainment company asked, "What are consumers doing to celebrate personal milestones (Birthdays, Anniversaries, etc)? When consumers do celebrate their personal milestones, HOW do they do it ... What are they doing to celebrate?"
- A residential real estate company wanted to develop a product and messaging that targeted the Colorado lifestyle.
- A hotel client wanted to understand what does the name "country" mean to the Gen X and older Millennial consumer? Any insights on the Gen X (older Millennial) demographic that might be helpful to Carlson?
Previous Client work (not complete list)
- Karsh & Hagan
- Disney Parks & Resorts
- Starwood Hotels and Resorts
- Harrah's Casino and Hotels
- Carlson Hotels
- Royal Caribbean Cruise Lines
- Mall of America
- Trumpet Advertising
- Alternative Housing Concepts, Inc.
- Anheuser-Busch Companies
References available upon request.
CONTACT
Monique can be reached via Monique@Monique.net.